Distribute your applications to everyone without having to go through any approval process. Offline capable so users don't need to have an internet connection in order to use your applications. You can then synchronise data when they do have an internet connection, to keep your application updated.

The iPhone SDK provides the tools and resources needed to create native iPhone applications that appear as icons on the user’s Home screen. Unlike a web application, which runs in Safari, a native application runs directly as a standalone executable on an iPhone OS–based device.